This Jack n' Jill Natural Toothpaste is flavour-free for those kids that don't enjoy strong flavours. Aiming to make tooth-brushing fun, the toothhpaste is rich in Xylitol and Calendula, for a mild formula that works to clean teeth, soothe gums and fight tooth decay. Made in Australia, Certified Cruelty-free, Vegan, Gluten-free, Fluoride Free, SLS Free. Ingredients: Xylitol, Purified Water, Vegetable Glycerin (from coconut), Silica, Xanthan Gum, Certified Organic Calendula Officinalis Extract Use : Squeeze a small amount onto the toothbrush and then brush teeth is circular motions, paying attention to the teeth at the back of the mouth, the gums and the tongue.